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Productivity
Number of assets
Duplicates
Costs
Well begun is half done. The same applies to planning photo productions for B2B, e-commerce, and marketing. The earlier we define shooting lists, technical and creative guidelines for each channel, the more we can reduce time-to-market and avoid content duplication.
Coordinating and synchronizing resources and talent is often one of the most demanding tasks in productions. Managing roles, tasks, and project deadlines within a single platform simplifies daily operations and minimizes the risk of errors.
Planning is crucial, but presiding over field operations is equally so. Thanks to the HSL shooting console, each operator manages all operational shooting activities within the same interface: from the check-in and check-out of samples to the receipt of the to-do list with the list of products to be shot and the formats to be produced. A special feature also automates the management of multi-product shoots and looks.
There are many repetitive processes that Chalco can handle for you: from automatic file renaming, to bleaching and changing the background or automatic centring of the shooting subject. Thanks to the Generative AI engines natively integrated in the solution, it is also possible to achieve automatic meta-dating of products or the generation of descriptions and translations per channel and context of use.
The efficient management of post-production and approvals is a crucial element in speeding up processes. Chalco offers advanced tools for coordinating internal and external resources, optimising revision workflows and simplifying content management from the shoot phase to final version validation.
If you are in any way involved in coordinating structured content productions, you are likely to have a control-freak attitude. Someone may have given you control-freaks. And that’s all well and good! Real-time monitoring of productions not only ensures adherence to project guidelines and deadlines, reduces the risk of errors, but also enables greater reactivity and speed of re-planning in the event of unforeseen events, which we know are the order of the day.
The last mile is often the most tiring, but it brings with it the success or failure of the project you have worked so hard on. The greater the level of customisation of content per channel/audience, the greater the effectiveness of the content itself. If you have correctly defined technical guidelines and formats at the initial step, you can leave it to Chalco to automatically generate and distribute all the necessary adaptations for the different channels.
Find out how our integrated solutions improve the creative workflow and guarantee perfect results every time, reducing production time.
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