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Hyphen-Group

The Digital Content Factory Toolbox

An integrated ecosystem of software solutions, photographic hardware and services designed to optimize the production, use and distribution processes of brand and product content.

Chalco BrandLife Suite

The operating system of the Digital Content Factory: an integrated suite of solutions built on a powerful DAM, PIM and Workflow Management engine for the production, use and distribution of digital content.

Content Production

Management, planning and organization of resources and workflows for the production of digital communication and promotional materials within a single platform, fully integrable with all corporate systems. Secure and profiled access to assets and information thanks to user profiling.

Digital Product Development

The collaborative solution for managing the development process of prototypes, samples and products, including versions, reviews and approvals — all within a single platform seamlessly integrated with the corporate ecosystem.

Digital Catalogue

Definition of product catalogues by region, cluster or client and sharing them within a customizable environment. Secure and differentiated access to assets and product information with configurable profiles. Automatic creation and sharing of personalized XLS and PDF catalogues. personalizzati XLS e PDF.

Marketing and Media Budget Planning

Plan and manage marketing and media campaigns from a single web platform. Optimize production processes and delivery to publishers, collect proof of performance and access reporting dashboards for each channel.

Shooting

End-to-end management of the production process and related post-production, review and adaptation workflows for images, videos, 360° and interactive assets. A synergy of hardware and software that transforms photo studio management.

AI Services

Integration with advanced AI services to optimize product content creation and management: from visual asset enhancement to automated metadata, multilingual descriptions and translations.

Heritage

Software solutions, photographic hardware and integrated services for digitizing, classifying and distributing archival materials, centralizing access to the brand’s historical heritage.

Trade Marketing

The solution for effective management of POS/POP material orders and related customization and adaptation requests.

Product Information Enrichment

Management of the entire product editorial process: manual and AI-driven enrichment of product sheets, approval workflows for content and adaptation for e-commerce and marketplace delivery.

Marketing

Archiving, metadata management and sharing of marketing and communication assets in a customizable environment. Secure and differentiated access to assets and related information through configurable profiles.

Hybrid Showroom

The efficiency of digital, the physical showroom experience: a single tool for the centralized management of physical and digital sales campaigns, from product presentation to pre-order collection.

Visual Merchandising

The solution to manage and share store setup guidelines: define and distribute visual guidelines and training materials, and monitor store compliance through approval cycles.

Hyphen Shooting Line

A complete line of photographic sets and accessories designed to combine high-quality standards with automation and the optimization of creative production processes.

Sets and Accessories

HSL sets and accessories enable technical production, sample, still-life and e-commerce model shots, as well as editorial photography, video and interactive assets, with consistent cross-channel color accuracy.

Manichino Ghost

Modular, ergonomic and virtually invisible in the shot, the HSL Ghost Mannequin — designed and developed by Hyphen-Group — guarantees excellent photographic results and customized fit, reducing post-production time.
 

Hyphen-Media

The Hyphen team specialized in production, photographic post-production and 3D/CGI for hybrid or fully outsourced management of creative production services.

Art Direction

Creative coordination of shooting activities, definition of guidelines and management of relations with agencies, Art Directors, media and creative stakeholders.

3D/CGI

Consulting, modeling and 3D production for high-quality product images and models, helping reduce time-to-market and optimize design and development costs.

Photographic Production

End-to-end photography services, guideline definition and adaptation workflows for product photography, 360°, video for e-commerce, samples, social, lookbooks, and historical archives.

Post-Production

Post-production services: creative retouching, color correction, pre-press finalization and GMG-certified color proofing.

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