Unmatched quality and consistency
Natively integrated with Chalco Shooting Solution, the sets and accessories of the Hyphen Shooting Line (HSL) ensure highly efficient shooting operations while enhancing both quality and consistency.
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Chalco Brand Life Suite
Hyphen Shooting Line
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Chalco BrandLife Suite
Hyphen Shooting Line
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The shooting process like you've never seen it before
Streamline your production workflows with Chalco Shooting Solution and Hyphen Shooting Line.
+45%
Productivity
+30%
Number of assets
-100%
Duplicates
-40%
Costs
A centralized platform for end-to-end content production management
1. Think and plan multi-channel, from the very beginning
Plan ahead for B2B, e-commerce and marketing photo productions. Define shot lists and guidelines for each channel to reduce turnaround time and avoid duplicate content.
2. Organize resources, tasks and deadlines
Coordinating resources, tasks and deadlines is often one of the most challenging aspects of productions. Manage roles, tasks, locations, props, and deadlines within a single platform to simplify daily work and reduce the risk of errors.
3. From the set directly into the platform
Planning is important, but managing field operations is equally so. With the HSL Workstation, you can manage all shooting activities, from product check-in as well as to-do-list all the way to paired shots.
4. Manage your looks
Organize and coordinate matching shots with ease, whether they are already uploaded to the platform or created on the fly. With native integration between hardware and software, photographic outputs are immediately available in the platform, ready to be used without wasting time.
4. Manage your looks
Organize and coordinate matching shots with ease, whether they are already uploaded to the platform or created on the fly. With native integration between hardware and software, photographic outputs are immediately available in the platform, ready to be used without wasting time.
5. Automates repetitive processes
Chalco automates repetitive processes such as file renaming, bleaching, and subject centering. With built-in Generative AI engines, you can also automate product meta-dating and generate descriptions and translations by channel and context.
5. Automates repetitive processes
Chalco automates repetitive processes such as file renaming, bleaching, and subject centering. With built-in Generative AI engines, you can also automate product meta-dating and generate descriptions and translations by channel and context.
6. Streamline review and approval cycles
Optimize the management of post-production and approvals by coordinating internal and external resources from a single platform to streamline content management from the shooting stage to the final version validation.
7. Monitor and intervene in real time
Monitor productions in real time. Ensure adherence to guidelines and deadlines, reducing errors and enabling rapid rescheduling in case of unforeseen events.
8. Adapt and distribute multi-channel
The greater the customization of content for each channel, the more effective the result will be. With guidelines and formats defined at the beginning, Chalco will automatically generate and distribute adaptations for the various channels in place for you.
Believe your eyes
What they say about us
A turning point in photographic production.
E-commerce manager
HSL allowed imagination and creativity to run wild.
Art Director
Before it was all manual, now I have everything I need automatically.
Post Producer
I always know what I have to shoot.
Photographer
The engagement of all resources involved achieved an efficiency never seen before.
Producer
We've got you covered, whenever you need us
Whether as a complement to in-house productions or in full-outsourcing mode, the Hyphen-Media production team acts as an on-demand Digital Content Factory for shooting, post-production, and 3D/CGI services.
Case History
The GUESS Digital Content Factory
Eliminate duplicate content and reduce time-to-market by up to 35 per cent while increasing quality and quantity of content. A virtuous example of optimising content production and distribution processes.
