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Chalco BrandLife Suite
Hyphen Shooting Line
Language:
TEAM
Marketing
A set of solutions supporting Marketing teams in accessing, planning, adapting and distributing content across multiple countries and channels.
Marketing Portal
Archive management, metadata tagging and sharing of marketing and communication materials within a customizable environment. Secure, differentiated access to assets and related information through configurable user profiles.
Trade Materials
Efficient management of POS/POP material ordering and related customization and adaptation requests.
File System and Storage Management
Synchronized and secure management of digital assets between DAM and corporate file systems, ensuring controlled access, automatic versioning and optimized storage.
Historic Archive
Software, photographic hardware and integrated services for digitizing, classifying and distributing archive materials, centralizing access to the brand’s historical heritage.
Visual Merchandising
Definition and sharing of visual guidelines and training materials with stores. Setup monitoring via approval cycles and a dedicated mobile web app.
Hyphen-Media
Our production team, leveraging Hyphen-Group technologies, offers end-to-end photography, 3D and post-production services either in headless mode or fully integrated into internal company workflows. Full support for every shot type: historical archive, samples and e-commerce.
AI Services
Integration with advanced artificial intelligence services to optimize product content creation and management: from visual asset enhancement to automatic metadata tagging and multilingual description and translation generation.
Marketing & Media Budget Planning
Planning and management of marketing and media plans and budgets for multiple countries and brands through a single centralized platform. Optimization of material production processes, delivery to publishers, receipt collection and channel-specific reporting dashboards.
