{"id":26935,"date":"2023-07-25T14:28:23","date_gmt":"2023-07-25T14:28:23","guid":{"rendered":"https:\/\/www.hyphen-group.com\/?page_id=26935"},"modified":"2024-02-02T11:06:05","modified_gmt":"2024-02-02T11:06:05","slug":"industrie-vente-au-detail-et-fmcg","status":"publish","type":"page","link":"https:\/\/www.hyphen-group.com\/fr\/industrie-vente-au-detail-et-fmcg\/","title":{"rendered":"Industrie – Vente au d\u00e9tail et FMCG"},"content":{"rendered":"\t\t
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Vente au d\u00e9tail et FMCG<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hyphen \u00e9paule les marques du secteur de la vente au d\u00e9tail et des FMCG dans la gestion des processus de production et de diffusion de leurs contenus et de leurs informations de mani\u00e8re coh\u00e9rente dans tous les points de contact physiques et num\u00e9riques afin d\u2019am\u00e9liorer leurs performances op\u00e9rationnelles et d\u2019accro\u00eetre leur comp\u00e9titivit\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Digital Content Factory: la gestion centralis\u00e9e des contenus num\u00e9riques<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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_ Content Team<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content production<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La solution pour la planification, la production et le suivi des contenus de marque et de produit.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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_ Content Team<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Photo Shooting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gestion de l\u2019ensemble du processus de production, de post-production, de s\u00e9lection et de validation des images, des vid\u00e9os et des prises de vue \u00e0 360\u00b0 dans une seule solution centralis\u00e9e.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Depuis les sets et accessoires photographiques d\u2019Hyphen Shooting Line pour la production en interne de clich\u00e9s techniques, cr\u00e9atifs ainsi que de vid\u00e9os et de prises de vue \u00e0 360\u00b0 jusqu\u2019aux services de production et de post-production enti\u00e8rement externalis\u00e9s g\u00e9r\u00e9s par l\u2019\u00e9quipe d\u2019Hyphen-Media.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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_ Marketing Team<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un ensemble de solutions con\u00e7ues pour accompagner les \u00e9quipes Marketing dans la planification, l\u2019adaptation et la diffusion multi-pays de leurs contenus publicitaires, num\u00e9riques, commerciaux et visuels.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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_ Marketing Team<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Archives historiques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Centralisation, r\u00e9servation et consultation des collections et des fiches produits pr\u00e9sentes dans les archives historiques gr\u00e2ce \u00e0 une solution logicielle centralis\u00e9e incluant des profils d\u2019acc\u00e8s configurables.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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_ Sales Team<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital Catalogue<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une solution centralis\u00e9e mise \u00e0 la disposition de toute l\u2019entreprise afin de permettre de consolider les contenus et les informations produits et de partager et personnaliser les catalogues.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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_ Sales Team<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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E-commerce et Marketplace<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une solution logicielle con\u00e7ue pour la gestion, l\u2019adaptation et la diffusion des contenus produits vers les canaux num\u00e9riques de promotion et de vente B2B et B2C.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nos cas clients<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gr\u00e2ce \u00e0 Chalco Brand Life Suite, Mediaworld a centralis\u00e9 ses assets et informations produits afin d\u2019assurer leur coh\u00e9rence multicanale : les catalogues, informations et m\u00e9tadonn\u00e9es des produits directement diffus\u00e9s sur les plateformes en magasin permettent \u00e0 la fois un accompagnement c\u00f4t\u00e9 vendeur et une consultation c\u00f4t\u00e9 consommateur.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gr\u00e2ce \u00e0 Chalco Brand Life Suite, Loacker g\u00e8re de mani\u00e8re centralis\u00e9e son processus de production d\u2019emballages et sa diffusion de contenus marketing en les contr\u00f4lant enti\u00e8rement et efficacement sans doublons ni redondances de processus.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tChalco Marketing Portal<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tChalco Product Publishing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tChalco Content Production<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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En savoir plus?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Demandez une d\u00e9mo<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t_ Contactez nous\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vente au d\u00e9tail et FMCG Hyphen \u00e9paule les marques du secteur de la vente au d\u00e9tail et des FMCG dans la gestion des processus de production et de diffusion de leurs contenus et de leurs informations de mani\u00e8re coh\u00e9rente dans tous les points de contact physiques et num\u00e9riques afin d\u2019am\u00e9liorer leurs performances op\u00e9rationnelles et d\u2019accro\u00eetre […]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"\nIndustrie - Vente au d\u00e9tail et FMCG - Hyphen-Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hyphen-group.com\/industry-retail-fmcg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrie - 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