Fashion & Luxury
An integrated ecosystem of solutions and services for the company Digital Content Factory: from the management of production, post-production and adaptation processes through the multi-channel distribution of product and brand content.
Digital Content Factory: the centralized management of digital content
_ Content Team
Content Production
The solution for planning, producing and monitoring the brand and product material.
_ Content Team
Photo Shooting
Management of the entire production, post-production, review and approval of images, videos and 360° videos all within a single centralized solution.
From Hyphen Shooting Line photographic sets and accessories for the in-house production of technical, creative, video and 360° shoots to fully outsourced production and post-production services operated by the Hyphen-Media team.
_ Marketing Team
Marketing
The set of solutions to support the Marketing team for the planning, adaptation and multi-country distribution of advertising, digital, trade and visual content.
_ Sales Team
Digital Catalogue
The centralized solution available to the entire organization for the consolidation of contents and product information, the sharing and customization of catalogs.
_ Sales Team
B2B sales
Detailed presentation of the collections, management of the physical and digital B2B sales campaigns, the sales process and pre-orders through one centralized software solution.
_ Sales Team
E-commerce and Marketplace
Software solution for the management, adaptation and distribution of product contents to digital promotions and B2B and B2C sales channels.
_ Sales Team
MTM/MTO
Real-time management and configuration of 3D made-to-measure and made-to-order products through one software solution complete with real-time measuring and price calculation.
_ Product Team
Historic archive
Centralization, booking and consultation of the collections and historic archive material product sheets, from a centralized software solution with configurable access profiles.
Our case history
Through the Chalco Brand Life Suite and HSL, Guess internalized the entire shooting process, from organization to approval and distribution of the shots, reducing time-to-market of the products on B2B and B2C channels, minimizing post-production activities and eliminating the duplication of processes and assets.
Centralization and management of the Gruppo OTB product digital identity through the distribution of product catalogs, archive materials and marketing content on the Chalco Brand Life Suite. Product and brand coherence represent the constant par excellence; the entire process can benefit from greater automation and time-saving processes thanks to the integration of AI.
Through the Chalco Brand Life Suite and HSL, Safilo centralized its marketing and trade materials in a single global repository for all its brands. Consistent, coherent and constantly updated assets and information available to all resources. Control and reduction of material adaptation costs by HQ.
