Hyphen-Group

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CHALCO Brand Life Suite


The operating system
of the Digital Content Factory
The DAM and PIM platform integrated with a workflow management engine for the production and omnichannel distribution of brand and product content.
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HSL Shooting Line


Quality and speed
without compromise
Photographic sets and accessories designed to combine high quality standards with automation and optimization of the shooting process.
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HYPHEN Truck


The Digital Content Factory on wheels.
The first Digital Content Factory on wheels: from a multi-format shoot to the management of post-production workflow to multi-channel content distribution.
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HyphenTruck


The Digital Content Factory on wheels
The first Digital Content Factory on wheels: from a multi-format shoot to the management of post-production workflow to multi-channel content distribution.
_ Find out more

CHALCO Brand Life Suite


Il sistema operativo della Digital Content Factory
La piattaforma DAM e PIM integrata a un motore di workflow management per la produzione e la distribuzione omnicanale dei contenuti e delle informazioni di brand e prodotto.
Scopri Chalco

HSL Shooting Line


Quality and speed
without compromise
Photographic sets and accessories designed to combine high quality standards with automation and optimization of the shooting process.
_ Find out more HSL

The operating system of the Digital Content Factory

The DAM and PIM platform integrated with a workflow management engine for the production and omnichannel distribution of brand and product content.

_ Find out more

Quality and speed without compromise

Photographic sets and accessories designed to combine high quality standards with automation and optimization of the shooting process.

_ Find out more

The Digital Content Factory on wheels

The first Digital Content Factory on wheels: from a multi-format shoot to the management of post-production workflow to multi-channel content distribution.

_ Find out more

Hyphen-Group 

Three units,
one system

We provide an integrated ecosystem of skills, solutions and services for building and managing the corporate Digital Content Factory. One group, three specialized work teams.
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_Consulting 

We adopt a systemic model to the organization and redesign of content production and distribution processes: from the assessment of existing flows to their redesign throughout the entire product lifecycle, to the day-to-day implementation and optimization of software and hardware solutions.
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Solutions
The operating system of the Digital Content Factory. A complete suite of solutions for multi-channel content production, organization and distribution.
The line of photographic accessories and sets conceived to marry higher creative standards to the streamlining of the shooting and post-production processes.
_ in evidence

Chalco Shooting solution

The all-in-one solution for managing the entire shooting process: from shooting to post-production, review and approvals of images, videos and 360-degree videos.
+ Discover more
_ in evidence

HSL Ghost Mannequin

Designed and manufactured by Hyphen in Italy, HSL Ghost is the premium mannequin chosen by the e-commerce teams of leading international fashion brands.
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_ Solutions

The operating system of the Digital Content Factory. A complete suite of solutions for multi-channel content production, organization and distribution.
_ Read more
The line of photographic accessories and sets conceived to marry higher creative standards to the streamlining of the shooting and post-production processes.
_ Read more
_ in evidence

Chalco Shooting solution

The all-in-one solution for managing the entire shooting process: from shooting to post-production, review and approvals of images, videos and 360-degree videos.
+ Discover more
_ in evidence

HSL Ghost Mannequin

Designed and manufactured by Hyphen in Italy, HSL Ghost is the premium mannequin chosen by the e-commerce teams of leading international fashion brands.
+ Discover more

_ Solutions

The operating system of the Digital Content Factory. A complete suite of solutions for multi-channel content production, organization and distribution.

_ Read more

The line of photographic accessories and sets conceived to marry higher creative standards to the streamlining of the shooting and post-production processes.

_ Read more
_ in evidenza

Chalco Shooting solution

La soluzione all-in-one per la gestione dell’intero processo di scatto: dallo shooting, ai flussi di post-produzione, revisione e approvazione di immagini, video e 360°.

+ Scopri
_ in evidenza

HSL Ghost Mannequin

Progettato e prodotto da Hyphen in Italia, HSL Ghost è il manichino premium scelto dai team e-commerce dei più importanti brand di moda internazionali.

+ Scopri

_ Services

Unique in creative production services, Hyphen-Media draws on the experience and technologies developed by Hyphen over the years in the optimization of industrial logic of photographic and 3D production and post-production processes.
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Hyphen magazine

The Company Digital content factory: the experience with Max Mara

Digital product identity: a new declination for the “digital twin”

Industrialising product photography: from the technical shot to the creative format

Hyphen on press

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"Thanks to its adaptability, the truck is not only able to perform simple photographic shoots for virtual showrooms or e-shops, but also more creative shoots, changing backgrounds, lighting or adding objects to the scene."
"Hyphen-Truck: one solution to simplify and optimize the entire life cycle of the content. Offering the possibility of having everything necessary in house to produce and distribute one’s content on any digital platform, streamlining timing and costs."
"Thanks to the Hyphen solutions, text and visual content of each product, such as photos, videos, designs, texts, translations […] any relations between different products of the same collection, become part of a specific digital passport for each piece."
"We can say goodbye to inconsistencies and incongruities in the communication: photos, texts and other information on a product will finally be uniform on all e-commerce websites, social media platforms and the company website."
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Hyphen on press

"Grazie alla sua adattabilità, il truck non solo è in grado di fare semplici servizi fotografici per virtual showroom o e-shop, ma anche quelli più creativi, cambiando lo sfondo, luci o aggiungendo oggetti di scena."
"Hyphen-Truck: una soluzione per semplificare e ottimizzare l’intero ciclo di vita dei contenuti. Offrendo la possibilità di avere a domicilio tutto il necessario per produrre e distribuire i proprio contenuti su qualsiasi piattaforma digitale, ottimizzando tempi e costi."
"Grazie alle soluzioni di Hyphen i contenuti testuali e visuali di ciascun prodotto come foto, video, disegni, testi, traduzioni, […] eventuali relazioni tra diversi prodotti della stessa collezione, diventano parte di un passaporto digitale specifico per ogni capo."
"Possiamo dire addio a incoerenze e incongruenze nella comunicazione: foto, testi e altre informazioni su un prodotto saranno finalmente uniformi su tutti i siti di e-commerce, i social media e il sito web aziendale."
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