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Hyphen-Group

Hyphen-Magazine

HERITAGE

Hyphen-Group and Natzka: measuring the ROI of the Digital Content Factory

Thanks to the partnership with Natzka, a true Decision Intelligence layer comes to life, supporting the entire Chalco ecosystem.

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Technology and Memory: Hyphen × Stitched Cosmos
When technology stops explaining and starts listening
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Does AI really simplify processes?
AI doesn’t simplify processes: it lays them bare. Find out why content automation in the enterprise requires...
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One product. Two supply chains.
Alongside the physical supply chain for the product, there is a digital supply chain consisting of data,...
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Is Content Digitalization a Political Act?
Content is the necessary condition for products — and therefore for business — to exist in the digital...
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Why Digital Projects Fail: Systemic Mistakes to Avoid
Talking about digital isn’t enough to truly transform an organization. And in many cases, the issue isn’t...
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AI and content strategy: from prompt engineering to legal compliance and beyond
When integrated into business workflows and managed responsibly, AI-driven content creation becomes a...
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Breaking down data silos: how to do it and why it pays off
Discover how to overcome data silos with a centralised model for managing product content, delivering...
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From reaction to strategic action: Corneliani’s Digital Content Factory
From a virtual showroom born during the pandemic to the creation of a solid digital identity spanning...
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Chalco NEXT!, AI and the key highlights from our annual Hyphen Forward event
Explore Hyphen-Group’s latest innovations for an even more efficient Digital Content Factory: modularity,...
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Scaling Creativity: can industrialization and creativity coexist?
Combining authorship with the industrialization of the photographic process isn’t just achievable - it’s...
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Hyphen-Group and Leica: shooting from a different perspective
Leica cameras enter Hyphen-Group’s sets: quality and automation come together to optimize the shooting...
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DAM and PIM: better together
Always up-to-date, synchronized, and accessible information and assets across all channels: explore the...
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Product Information Management: what is a PIM?
Discover what is a PIM system, the software that centralizes and streamlines product information, improving...
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Digital Asset Management: what is DAM?
Discover what is DAM: software that helps businesses organize, distribute, and optimize their digital...
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Digital product development: solutions for digitalisation in prototyping and sampling
Digitalising processes related to defect correction, prototyping, and sampling brings global benefits....
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Historical Archives in the Age of AI: Brand Heritage between past and future
Brand heritage is a living asset that fuels innovation, supports brand identity, and guides future strategies....
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The 7 rules for the perfect shot
Discover how to optimize your production processes with Chalco Shooting Solution and HSL Console.
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  • Case History
The GUESS Digital Content Factory
An outstanding example of optimizing content production and distribution processes.
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Digital Product Passport: challenges and opportunities between law and reality
The introduction of the European Digital Product Passport (DPP), facilitated by new technologies, ensures...
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Wholesale: The Digital Content Factory revolution for multibrand retailers
Although to a different extent than fashion brands, the wholesale segment is also required to manage...
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AI What?
Chapter 2/2: Practical applications in the Chalco BrandLife Suite
This is the second chapter of an in-depth study on AI that we decided to do after the second edition...
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AI What?
Chapter 1/2: Perimeter of application and notes on method
Held in June at our headquarters in Affi (VR), the second edition of Digital Content Factory Revolution,...
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DAM, PIM What?
Our view on brand and product content management and organisation. Vision, path and some experience gained...
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Chalco Brand Life Suite: DAM and PIM functionalities for centralized management of Product Digital Identity
Chalco Marketing Portal and Catalogue solutions are specifically designed for a centralized marketing...
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The company Digital Content Factory: the experience with MaxMara
The concept of the digital content factory was one of the protagonists of the latest e-P Summit 2022,...
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Digital product identity: a new declination for the "digital twin"
The digital identity of a product could be defined as a set of distinctive attributes that refer to a...
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Industrialising product photography: from the technical shot to the creative format
The story of Disney and Pixar is emblematic of any industry where a digital transition is taking place....
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System integration and API: two fundamental tools for your business in the digital era
The ability of interconnection and data exchange (between the new technological solutions to adopt and...
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