Retail & FMCG
Hyphen supports brands of the Retail and FMCG sectors in the management of production and distribution processes of materials and information, coherent with all the physical and digital touchpoints to improve operational efficiency and increase competitiveness.
Digital Content Factory: the centralized management of digital content
_ Content Team
Content production
The solution for planning, producing and monitoring the brand and product material.
_ Content Team
Photo Shooting
Management of the entire production, post-production, review and approval of images, videos and 360° videos all within a single centralized solution.
From Hyphen Shooting Line photographic sets and accessories for the in-house production of technical, creative, video and 360° shoots to fully outsourced production and post-production services operated by the Hyphen-Media team.
_ Marketing Team
Marketing
The set of solutions to support the Marketing team for the planning, adaptation and multi-country distribution of advertising, digital, trade and visual content.
_ Marketing Team
Historic archive
Centralization, booking and consultation of the collections and historic archive material product sheets, from a centralized software solution with configurable access profiles.
_ Sales Team
Digital Catalogue
The centralized solution available to the entire organization for the consolidation of contents and product information, the sharing and customization of catalogs.
_ Sales Team
E-commerce and Marketplace
Software solution for the management, adaptation and distribution of product contents to digital promotions and B2B and B2C sales channels.
Our case history
Through the Chalco Brand Life Suite, Mediaworld centralized product assets and information, ensuring multi-channel coherence: product catalogs, information and metadata, with direct distribution to in-store platforms, for the store assistant support and the consumer usage.
Loacker, utilizing the Chalco Brand Life Suite, centrally manages the production process of packaging and the distribution of marketing content with total and efficient control, without process duplications and redundancies.
