Chalco BrandLife Suite
Hyphen Shooting Line
Language:
Complete photography solutions for e-commerce and sampling
An ecosystem of photographic sets and accessories integrated with a software platform for managing the entire shooting process: from the photo shots to multichannel distribution.
Definition of guidelines and production schedule contents
Organisation of activities, photography sets and operators
Photo shooting and monitoring of activities
Manual and automatic post-production
Approval flows
Automatic channel adaptation and distribution
You have full control over production, management, and omni-channel distribution of all product contents
Video _ Editorial on model
Advantages
Optimization of the content production process with a clear-cut definition of the products and assets required for the various distribution channels, to ensure uniformity, quality, and a consistent omni-channel experience.
Efficiency
Elimination of duplications and superfluous materials in the content production process
Full control
Centralized management of tasks and resources to ensure full control over content production
Omni-channel consistency
Chromatic and stylistic consistency of products, whatever their channel of publication
Optimization
Optimization of budget and time-to-market without compromising quality
Collaborative platform for managing the entire shooting process
_ Organization of work activities on one collaborative platform
_ Adherence to guidelines and brand consistency
_ Control over activities in real time
_ Advanced search for assets
_ Automatic post-production
_ Management of approval flows
_ Multi-platform adaptation and exportation
Photography sets
Compact and modular photography sets, equipped with lighting system and LED panels ideal for shooting still life, apparel on mannequins, 360° and videos.
The operative hub
The operative hub enhances the efficiency of the shooting process and guides the photographers’ work by indicating the shots to be taken and the style guide. It enables the remote management of equipment and photography sets.
Ghost mannequin for E-commerce
Modular, light, and invisible in shots, the ghost mannequin cuts production and post-production times. Designed and produced by Hyphen, it ensures a perfect fit.
Our experience, at the service of the customer
_ Services
The team dedicated to providing integrated photographic and 3D production services within the corporate Digital Content Factory.
Our case history
Through the Chalco Brand Life Suite and HSL, Guess internalized the entire shooting process, from organization to approval and distribution of the shots, reducing time-to-market of the products on B2B and B2C channels, minimizing post-production activities and eliminating the duplication of processes and assets.
Through Hyphen-Media services and HSL technology, AW LAB industrialised the production of technical and creative shots, still life, and worn for B2C sales and promotion channels.
Book a demo with us
Fill out the form, and you will be contacted within 24 hours
